Family and friends is a great plan … for a cell phone. It can also be a great plan for many people just starting an MLM business.
But what if you have already prospected all of your family and friends? Or what if your family and friends are more conventional thinkers than you, making you a leper among them when you talk MLM? Or what if you are just plain allergic to talking to them guys about your MLM business?
That’s where online MLM comes in: it expands your reach far beyond just family and friends.
Online MLM Helps You Create a New Circle of Friends
Don’t get the wrong idea here. I’m not bashing the idea of prospecting your warm market to build your MLM business. Your warm market is what is, in business circles, termed “low hanging fruit.” Your friends and family already know you, probably trust you, and may be easier for you to prospect. MLM businesses have thrived on warm market prospecting for decades. If that works for you, go for it.
But this article is dedicated to all the people who can’t, won’t, or don’t want to talk to their warm market about MLM. It may be you … or it may be someone who has just joined your MLM business. Either way, the person who won’t talk to their warm market has to have another way to build their MLM business. Online MLM can help them do that.
Lots of people who are afraid to directly speak to others, especially people they know, about their MLM products or business, are not afraid to type about it. Online MLM provides a way for these people to offer their expertise, knowledge, humor, and enjoyment of their business to an entire online audience, and attract interested parties.
The big benefit for these people is that rejection occurs mostly out of sight. That really helps the people who are uncomfortable talking about MLM because they fear face-to-face rejection.
An Online MLM Case Study
Joan, already employed but shaky about her job security, loved the idea of creating a passive stream of income, and immediately joined a prominent MLM company after watching a DVD about the business. The only problem was that the training her upline offered was all about three-way calls, webinars, and weekly training teleconferences. In short, all the training was about prospecting to a warm market.
Joan practically got hives when she thought about talking to her friends and family about MLM. She knew that most of them wouldn’t “get it,” and they already thought she was weird enough. No way, Jose. The warm market idea was out.
Being computer-literate, Joan created a very simple plan for reaching out to a completely new audience: a cold online market. She created a basic blog and began writing 3 posts a week about the benefits of MLM and creating a passive income streams. In these posts, she also included the fits and foibles of her own journey learning about MLM. She invited her readers to chip in their two cents’ worth and help her along her journey.
She also interacted with people on Twitter and Facebook. She asked questions. She tweeted and retweeted. She posted on other people’s wall. She spent 4-5 hours per week, after work, on the computer blogging and interacting via social media. The writing was difficult, at first, but the social media was a breeze. Joan found quite a large circle of people who were also interested in MLM through this cold market.
Best of all, Joan wasn’t discouraged by face-to-face rejection. She figured out that the people who didn’t want to hear what she had to say just never showed up on her radar. They didn’t read her blog. Or, if they read her blog but didn’t like it, they didn’t leave comments. They just never came back.
With Twitter, the people who didn’t want to know more about her MLM opportunity simply didn’t respond to her tweets or direct messages. Those who liked what she had to say retweeted her.
Friend and family wasn’t a plan that worked for Joan, but online MLM did. Joan could face rejection in online MLM because most of the rejection was invisible. Most of the feedback she did get was positive, which encouraged her to keep going with her business, even though it took her almost a year to find her first strong business partner. The social interaction online was, in itself, enjoyable, which gave her the patience to wait for that business partner to appear.
So what do you think? Are you like Joan … allergic to the friends and family plan? If so, consider the online world as a place to create a new circle of friends, not to mention a place where rejection is less painful than in the real world.
If you enjoyed this post, please consider leaving a comment or subscribing to the feed to have future articles delivered to your feed reader. Or contact me if you want to join our MLM team. We are teaching people to dive into online MLM head first … successfully! I’m holding out for a few good people. Really.
Photo credit: http://www.flickr.com/photos/alishav/ / CC BY 2.0
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