Article Marketing for MLM Part I: Write Your Article
This is part of the series An Online MLM Marketing Roadmap.
Article marketing is one of the best, simplest, and least expensive media outposts where you can spread the word about your MLM opportunity. Like any online marketing method, it does take some time and dedication before you establish a real online presence, but steady work will pay off. Hundreds of thousands of people are successfully promoting their MLM products, services, and businesses over the internet everyday via article marketing.
Step 1: Find the Right Keywords
To be a truly successful MLM article marketer you have to first learn about keywords. Article marketing is all about writing an article that might be of value to your prospects and getting that content, plus your website link, in front of them. For your prospects to be able to find you your articles have to have the right keywords and the right keyword density.
What is a keyword? A keyword is nothing more than a word or phrase that you feel your prospects might use to find information on the internet relevant to your MLM business opportunity. To find an online MLM business opportunity, people might use search terms like “online MLM” or “online MLM business” or “online MLM business opportunity.” Other keyword phrases, which might be entered by people look for an online business opportunity but not necessarily an MLM business, might include “online work opportunity” or “online business” or “earn money online.” A good point to know is that longer keyword phrases that include 3 or 4 words will be more effective than phrases that have only 1 or 2 words.
Many article marketers use Google’s keyword search tool to help them locate keywords that meet two criteria: 1) lot of people search for the keyword, and 2) there is very little written about them. By putting this kind of keyword in your article you will reach out to a big audience while not encountering too much competition with other websites. The end result is that you have a better chance of reaching more people with your article, your website, and eventually your business.
Using the Google keyword search tool to do research, we found the following keywords that had over 1,000 searches per month and little or no competition (which is our criteria for a good keyword): mlm online work opportunity, mlm business online, mlm online opportunity, and high income business opportunity. There are many other possible keywords, but this gives you a good idea of where to start. It would be easy to integrate any of these keyword phrases into an article. Be sure to include your keyword at least once per paragraph plus once in your title, description, and keyword tags.
Step 2: Research and Write Your Article
Obviously, to be a successful MLM article marketer, you have to be able to produce articles on a regular basis. We suggest writing and submitting (to article directories) on average 3 articles per week. That may sounds like a lot of writing but don’t freak out. Writing articles is easier than you think. First, write naturally. Just write an article the way you would speak, and then go back and add the necessary structure. Second, include just 3 points per article. If you are writing an article on the benefits of MLM, just write down 3 great benefits of MLM for your target audience, and then elaborate on those points. Third, do a little research if you are short on facts. To research any of your 3 points, go to Google and type in the search term. You want to look for MLM statistics, success stories, growth rates, and other MLM industry facts. Just search Google and you’ll be amazed at how many listings appear filled with facts, figures, and interesting tips to help you write your article. To make things easier, keep your article short, between 350 and 500 words.
Step 3: Get a Killer Title
The most popular articles written by the best article marketers have catchy titles. You have to hook your prospects with an interesting title before they will click on your link. So how do you find a great title for your article? Do a little research. Google for “article directory” and visit some of the article directories listed. One of the best article directories with a lot of title tips and other article-writing tips is EzineArticles. Check out the most popular articles and get a feel for what type of title attracts attention. Then structure your title to match. A little browsing and experimentation is all it takes.
The title should match your personality, whether you are serious, funny, breezy, or cute. To make a title catchy you could:
- Ask a question: “Do You Want to Sponsor the Same Way as Your MLM Sponsor?”
- Be controversial: “MLM is Dead”
- Answer a burning question MLM business builders have: “How to Find the Online Sites Where Your Prospects are Hanging Out”
- Make an analogy: “How is MLM like Adult Diapers?”
- Offer Benefits: “3 Steps to Recruiting the MLM Prospect of Your Dreams”
- Relate to recent events: “Which MLM Would Obama Choose?”
- Make a joke: You Know You are a Redneck MLMer if …”
- Use lists: 9 Shortcuts for Your MLM Business
- Use cute words: “11 Ways to Screw Up, Botch, or Flub Your Credibility While Using Social Media”
Get the picture?
Have methods for aritcle marketing that really work for you?
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