Say what?! OK, just kidding. I know, this is a home business blog and I should be presenting usable info, but I just couldn’t resist! This is the funky name I got off a home business forum post. It’s a game where take certain letters of your name (like the third letter of your first name) and search for its hilarious equivalent in a list (i.e., crusty, lumpy, waffle, and cootie) to make up your new funky name. Then you introduce yourself to the rest of the forum by that name. It’s a laugh and a half and that just might keep some of you, who have been working on the computer too long, sane! The link to this little game is at the bottom of this post so don’t forget to play.
But all laughter aside, this morning Crusty Girldle Shorts, that’s me (aka Stephanie), has some serious home business blog resources for you. Writing a home business blog can be a tricky business because you might feel a little uncertain as to what to write on your blog. Should you offer straight business tips that your prospects, business partners, and readers can use, or should you include jokes, levity, and some personal insights as well? If you look around on the internet, the advice you get can vary all over the place, with some people advocating that you play it straight and offer only business tips and others telling you to mix it up with a cross of business and pleasure.
Well, I really wanted to know what the top home business blog authors advised on this subject so I posted some queries to those who get high traffic every single day on their blog (500+ hits a day). And while the answers varied, the general consensus was this: be yourself. In other words, if you let the essence of who you are show through on your home business blog you will attract the right kind of readers — people who think like you or at least like the way you think. For writers who are more comfortable offering strictly business tips, write only business tips. For bloggers who like a little more levity and humor, mix in some jokes, sarcasm, and humor with helpful business advice. Let your blog posts reflect the way you normally interact with other people.
These pro home business blog writers also had a few other pieces of advice. First, be helpful. In other words, while it’s great to write posts about your personal life be sure to include enough useful business information (tips, links, techniques, and resources) that people will keep coming back to read your blog. Second, make sure you have the all-important keyword density in your blog posts. That means you want to use a tool like the Google Keyword tool to look for keywords that are highly searched but have low competition. Having the right keywords means that search engines will rank your home business blog highly. It’s OK to be honest and let others know when you are struggling with something. In fact, this kind of honesty can even lead to an enlightening journey of discovery. If you are confused about a certain facet of article marketing, post about it on your blog, including a list of questions you might have. Then go do some research and post your discoveries on your blog as a useful business tip. This kind of posting accomplishes two things: your readers will gain valuable insight plus they will be comforted by the knowledge that they don’t have to be internet marketing experts on day one to succeed. They will know that insecurity and lack of knowledge are all part of the road to successful internet marketing. Cool, huh?
Righto … before I forget, here are some good links and resources for anyone with a home business blog.
Well, that’s all for today … tune in again soon for the further adventures of Crusty Girdle Shorts!