Article Marketing is Alive and Kicking!
Have you tried article marketing for your online MLM business only to find that the results are less than satisfying? If so, you may be tempted to think that article marketing is dead, and Twitter and other social media sites are rising up out of the ashes.
You couldn’t be more wrong! Article marketing is alive and kicking. If you haven’t gotten the results you are looking for from article marketing, maybe it’s time to rethink your approach. There could be a lot of reasons this online marketing method isn’t working for you.
Michael Lemm, one dude who is truly successful at online article marketing and a veritable font of wisdom, has some great tips on how anyone can improve their article marketing efforts. You might want to check out a couple of his blogs, which are fabulous:
And now, drum roll, enjoy Michael’s pearls of wisdom! Read, listen, and learn how to become the Einstein of article marketers.
Article Marketing Is Far From Dead
People keep on posting across the ‘net about their failures with this type of traffic generation (complaining about it) that I have come to notice certain trends in those mistakes, here are a few:
1. X submits less than 10 articles and wonders why there are so little views and no sales made.
2. Y submits hundreds of articles without any method to it and wonders why the results literally suck.
3. Z Gets many views from his/her articles but very low CTR.
I could go on with the list ….. article marketing has become so popular I see 100s of threads per day about it.
This is for the people that have been complaining:
Article Marketing can be extremely powerful, but there is a whole science to it. As I’ve mentioned in other Best MLM Resources posts before ….. submitting 100 articles the right way is much more powerful than just submitting 1,000 articles, no matter how good they are.
I’m not saying my method is the best, it is far from unique, but it works for me and it has worked for many others as well. So here are a few pointers I suggest people follow before going into their article writing and submittal spree.
1. Keyword Research And Implementation
Do the proper long tail keyword phrase research, then implement them by spreading them in your articles, most importantly in the title, first paragraph, last paragraph, anchor text and once or twice in the body. That way you will rank in the first page of the search engines for that specific keyword.
By proper I mean with the right variables, personally, I aim for at least 100 daily search results and less than 10,000 Google competition. It sounds hard, but you would be surprised how much of a joke it actually is.
2. Original, Unique, Quality Content
Outsourcing or re-writing can be very tempting, but I would think twice before doing so. You can’t imagine how powerful writing your own articles can be, it’s a great way to brand yourself. And if people like your articles they expect the same tone in your next submissions. Not to mention you improve your writing skills tremendously without even noticing as you write away.
No matter who writes your articles, in my opinion, there is no one better than yourself for the job.
3. Leading To The Resource Box And The Anchor Text
Even though writing good articles is extremely imporant, don’t forget that one of the main objectives is for the reader to click through.
So at the end of the article, if you haven’t already been doing so, start leading the reader to the resource box and subtlely pre-selling the product/service you are promoting.
FORGET about the boring “XYZ is an expert in….. you can visit his blog (if you want) here: [insert link]” sort of resource box …. unless you want very low CTR. Be creative, appeal to the reader’s emotions, be original and just make sure you call to action.
Also, make sure the anchor text of your link is for one of the keywords you used to optimize the site you are linking to. That will give a backlink extra punch to your articles.
4. Keep Them Short And Simple
Everyone knows that people come to the internet for a quick solution to their problems. If they start reading your college thesis they will leave the article half way through (if not before). Make your article 250-600 words, you can write great articles of that length. If you can’t make them so short, break them down to 3 separate articles.
Don’t forget it applies to the language and terminology as well. In most niches people don’t really care about the technical jargon, some won’t even understand it. Just keep it flowing and write it as if you were actually talking to someone.
5. The Numbers Game
AFTER you have done the things I mentioned above, THEN it becomes a numbers game, the more you submit the better.
So do everyone a favour and get 100+ articles live before complaining (using these guidelines).
Example: A friend submitted less than 300 articles last month working 4 hours per day only. The results of those articles to the date I am writing this are: 37,535 Views – 11,058 URL Clicks – 429 Articles Re-Published. And yes, those results are for articles submitted less than 45 days ago (I only used EZA). Add a really mediocre conversion of 1% to those URL clicks for let’s say a $20/sale average and you got yourself $2,211.60.
Just imagine the potential money that can be made from such an article marketing campaign alone.
Article marketing IS far from dead. Try the above approach and see for yourself.
So, is Michael’s advice fantastic or what?!?
Photo credit: Albert Einstein Imagination