Many people say that the hardest part about MLM, or multi-level marketing, is the marketing. In a way that seems silly because in MLM the parent company takes care of the product, the shipping, the compensation, and the overhead. As a distributor, all you have to do is the marketing, so why is it so hard? One reason marketing can be difficult is because you don’t have enough practice. You need some MLM marketing muscle building.
If you wanted to successfully participate in a triathlon you would need to train on a weekly basis to get in shape. You would need to schedule regular workouts bicycling, swimming, and running. The more you train the easier each of these sports becomes. The same goes with MLM marketing muscle training. To get really good at marketing your MLM business you have to schedule “training sessions” to build your skills, or your marketing muscles.
For instance, suppose one of your main forms of marketing is article marketing. A lot of people have a hard time figuring out what to write. They stare at a blank page and hyperventilate. They write nothing and instead head for the fridge, where the mint-chocolate-chip ice cream is waiting as a handy distraction. Another day goes by with no MLM marketing done and no increase in marketing muscle.
Instead of letting the blank page get in your way, write something, anything. Famed author Ernest Hemingway was obsessed about writing at least 500 words every single day, even if he tore up those 500 words the next day and started over. The point was that he practiced the discipline of writing so that he got better and better at it. History shows that Hemingway got pretty good at writing.
You can use the same principle to build your article-writing muscle. A great way to exercise your writing muscles is to set up an experimental blog somewhere (and there are tons of free blog sites everywhere). If you’re not comfortable with other people knowing who you are you can set up the blog under a pseudonym or some kind of oddball username. Then make yourself post something to your blog every single day. Strive to write as many articles that are useful to your business as you can, but when you can’t manage to come up with an article, at least post a few paragraphs to your blog.
This muscle-building exercise will help you get past the “blank page” syndrome. Having a blog that is publicly posted, even under an oddball username, gives you the sense that what you are writing is real. When you do manage to come up with an article that is useful to promoting your business, then submit it to various article directories and see what kind of response you get. You may not have an article everyday that is worthy of submitting for your article marketing efforts, but you’ll have a better chance of generating more articles than you would eating mint-chocolate-chip ice cream.
If you need to build MLM marketing muscle for a different form of marketing, just apply the same principle. Schedule regular training sessions for yourself during the week to build your marketing skills. If you need to practice inviting people to an MLM home party, practice your invitation skills on people you are sure won’t be remotely interested. That way you won’t feel bad if you are rejected. You might even be surprised. The people you think are the least likely to accept your invitation may come to your home party. One of the most successful MLM business builders I know practiced her home party invitations on three random people a day when she first got started. She is now one of the top money-earners in her company and she attributes much of her success to continued practice through these kinds of muscle-building exercises.
Cheers,
Stephanie
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