Guest Post by Madalyn Ward, DVM
My business partner, John David Mann summed up the three things which have to be in place for a person to realize the significant cash flow monthly available from a network marketing business. You have to See it, Want it and Do it. I think most people can understand the need to want it and do it but what does See it really mean?
When he says See it, he means see the big business model of network marketing. Most people have only been exposed to the small business, product selling model of network marketing so even when the big business model of building a network of customers is presented they can’t really See it. I have come to understand that, like me when I first heard about network marketing, most people do not have a frame of reference in their minds to fit the big business model of network marketing. Selling products is the small business model for network marketing and what most people can relate to.
Both the small and big business models of network marketing are legitimate but they are very different. Much of the misunderstanding of the network marketing industry involves confusing the two models. People want the passive cash flow monthly of the big business model but because they don’t really understand it they end up doing the small business model.
These new network marketers are expecting to get the significant, passive cash flow monthly they heard about in the presentation of the big business model and when they don’t see these results, with their small business model efforts, many get frustrated and quit. This misunderstanding is rampant in network marketing and creates a disconnect that is bad for the industry so I would like to clarify the differences.
The small business, self employment model for network marketing is a time for money model that can bring nice returns to a person looking to build a storefront type business without actually having to stock products. The income from this model can be significant but will be limited by the time a person has to find, educate and communicate with customers. The better you become at these skills the higher your check will get but the less time freedom you will have.
Small business or self employment network marketing model:
Focus on product sales
Focus on large personal base of customers
Focus on commissions generated from personal customer base
Focus on educating customers about products
Focus on communicating with customers about product discounts to generate sales
Income limited by time available to spend with finding and keeping customers
Big business or leverage model of network marketing:
Focus on a simple, duplicable, effective, profitable system
Focus on building a network of customers by leveraging the networks of others
Focus on commissions generated from sales all through your network
Focus on educating partners on personal growth and business skills
Focus on communicating with partners how to maximize their checks
Income not limited by time because you leverage other people’s time
In my post, raise your cash flow monthly by $500, I describe the small business model. Why do I do this when I think more from the big business model? I do this because this is where I started in network marketing. The small business model is where most people can relate and through working the small business model a person can bring in some income even as he or she develops the skills needed to work the big business model.
To become a big business thinker you have to change who you are fundamentally and change your habits to match who you are becoming. This is a process and a journey.
For those reading this blog who feel you see the big business model of network marketing, want it and are ready to do it, I am looking for 3 new partners who are ready to move quickly forward over the next 30 days. Contact me. Once I have my 3 big business partners I will not be looking again for at least 6 months. Small business partners are always welcome to work with me at your own pace.
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