Online MLM and Keywords: Important Now but Less So Later

Location, location, location matters in the offline world.

Keywords, keywords, keywords matter in the online world because keywords are how you get found.

For most online MLM newbies, the importance of keywords is drummed into them from day one. And it’s true. Keywords are crucial to being found. Thus every online MLM newbie spends hours researching keywords, putting them strategic places in blog posts … ad nauseum.

The Good News About Keywords and Online MLM
If you’ve been busily sprinkling all the right “keywords” into your blog posts, throughout your website, and anywhere you post about online MLM, good for you. If you are sick and tired of doing so, I don’t blame you. This task does get a little repetitive, not to mention boring, tedious, nauseating … the list could go on.

But nevertheless having the right keywords for your online MLM niche, and a rich density of those keywords, is really important when you first start. It’s the way search engines recognize the “expertise” and “relevance” of your site. So buckle down, you have to do it.

Now for the good news:

Once your site is recognized by search engines as being relevant and informative in your MLM niche, you don’t have to focus so much on keywords anymore.

Cool, huh?

The Importance of Character Posts in Online MLM
It’s not that the importance of keywords goes away forever, but when your MLM blog or website starts getting strong steady traffic, you can begin writing some blog posts and articles that are more freestyle, less rigid, and less centered around keywords. You can start writing what I call “character posts,” posts that define your online character and personality.

These posts are more fun to write, and help you stand out from the crowd, especially the MLM online crowd. In an online world filled with generic “company approved” template websites, character posts and articles that demonstrate why people should join YOUR donwline are important.

But you can’t start writing too many of those until your blog and website have some prominence and traffic. At present there are 1 trillion websites and 1 million new blog posts every single day. That’s a lot of competition. Until your website gains some popularity, you’ll need to do the keyword thing.

All popular bloggers started this way. Go back and read the beginning posts from people like Chris Brogan and Jon Jantsch and you’ll see a lot of keyword density. But if you read their posts now, you’ll see a lot of character posts because they have a huge following. Get it?

To recap:

In the beginning, you MUST write keyword-rich content. Later, when you have a huge targeted following, you can switch to character posts.

In the meantime, if the “keyword thing” is driving you ’round the bend, write as many keyword-dense posts as you can, and intersperse some character posts in between. It will give you a little relief, and start building your online personality for the world to see.

Enjoy!

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