Email ads, blog posts, testimonials, and pushing from our upline.
Those of us doing online MLM are constantly getting hit with enticements to sign up for the next hottest online MLM promotional software, ebook, how-to teleconference, or webinar.
Do you go for it or not?
Online MLM Training: Cheap or Not?
Sure, the ebook may only cost $8.95 or the subscription to the “special exclusive online how-to blog” may only cost $14.95 a month, but before you shell out precious dollars for the next hot thing, stop. Just stop a moment and think about this. Ask yourself,
“How much am I really going to use this resource? And is this resource geared toward me?”
Online MLM and the Learning Curve
The reason you should ask yourself these questions is because there is a lot to learn in online MLM marketing, no matter how long you’ve been doing it. There’s also a limited amount of time you can spend learning. That’s because there are all these other tasks you have to attend to, such as prospecting, follow ups, writing online content, and promoting your content. And if you still have a day job, that leaves you even less time.
So before you spend money or time on the next “hot” promotional or learning tool for online MLM, take stock of how much time you really have for learning and how much brain power you have left at the end of the week.
An Example of a MLM Learning Tool That Fits
Here’s an example. I signed up for an online subscription to Networking Times. You can get the hard copy or the online version, which is much cheaper. I opted for the online version because I know that I rarely have the time or patience to page through a magazine. Magazine that arrive in the mail get tossed into a corner of my office never to be read. They end up in the recycling bin.
On the other hand, I spend so much time online that it’s no big deal for me to log into my Networking Times account and scan an article or two while I’m waiting for some new-fangled software to download or an email to arrive. The online subscription fits my personality and my budget. That’s an example of a learning tool that works.
An Example of an MLM Learning Tool That Flunks
On the other end of the spectrum, we have another example. My parent company sponsors a monthly CD program. You pay around $15 a month to get a set of education CDs, different ones each month. Some are interviews with top earners while others are educational talks given by experts in marketing, sales, and business management.
The material is great. The only problem is that I’ll never listen to it. I’m not an audio learner, and I don’t have time to play CDs because I don’t spend much time in the car and I can’t sit still long enough to listen to the CD at home. Sure, I can convert the CD to an MP3 file, but who’s got time for that? Not me. So this hot new learning tool, which is working wonders throughout our group, will do nothing for me.
Is the price reasonable? Yes. Is the material fabulous? Absolutely. Will it help me grow my business? Nope. It’s a waste of time and money for me because the material is formatted in a way that is outside my learning curve. So I don’t buy into it, even though everyone from my upline to my neighbor is doing it. I’m weird and I know it. I know my learning curve, so I never spend beyond what I can learn.
Just Stop Before You Hurt Yourself or Your Checkbook!
The next time some hot new online MLM program crosses your email, don’t be tempted unless you know it’s something you’re really going to use. Better yet, accept offers that come with a 30-day money back guarantee. Try it for 30 days. If you haven’t used the resource in the first 30 days, chances are that you never will. Be disciplined and cancel the program at that point so you don’t waste time or money.
Honestly, sometimes I think there’s more money being made in online MLM training materials than in MLM itself. I’d advise you not to fall victim to that trap. Focus on making money in your MLM business rather than spending money on the next “guaranteed” sales aid or training tool. You’ll save your wallet a lot of wear and tear!
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Photo credit: http://www.flickr.com/photos/krossbow/ / CC BY 2.0
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