Newbies to online MLM are drilled endlessly on the importance of using keywords in blog posts, articles, or any online marketing piece
… and that’s a good thing because choosing and using the right keywords are literally the “keys to the kingdom” when it comes to being found online.
But it can be a pain in the ass!
For newbies, the process of first finding and then using the right keywords can be downright difficult. Just writing a good article or blog post is difficult enough, but requiring the use of keywords of the correct density is sometimes asking too much, right?
3 Strategies for Online MLM Keyword Usage
OK, so if you are a newbie at this and are having a terrible time with keywords, let me first stop here and say, “I feel your pain.” Any good article marketer, home business blogger, or MLM online marketer does. We’ve all had to go through the same blood, sweat, and toil you are now experiencing in using the right keywords in your online marketing materials. So, to ease your pain, here are 3 strategies to help you use keywords properly in your online materials.
Online MLM Keyword Strategy #1: Use Only 1-2 Keywords
Some newbies try to cram their blog posts with tons of great keywords. That’s overkill. Instead, use no more than one niche keyword and one theme keyword per blog post. Or, to make it even simpler, go with just a single niche keyword (or keyword phrase — I use keyword and keyword phrase interchangeably).
To clarify, a niche keyword is one that has a significant number of searches (at least 1,000 per month) and low or no competition. A theme keyword is one with a huge number of searches (say around 40,000) but also average to high competition. You can use just a niche keyword in a blog post, no problem. However, if you are going to use a theme keyword, use it to write a blog series and pair it with a different niche keyword in each blog post. For instance, Horse Health Care is a commonly used theme keyword, which won’t result in targeted traffic. But if you use Horse Health Care along with the niche keyword Horse Rider, you get targeted traffic.
In short, though, don’t try to pack your blog posts with lots of different keywords. Not only is that a lot of work, but you will also dilute the effect of your keywords by using too many of them.
Online MLM Keyword Strategy #2: Insert Keywords After You Finish the Blog Post
A lot of newbies find their writing style hampered by the need to use keywords at regular intervals (a good keyword density is around 2%). If this is the case for you, instead of letting keyword-mania inhibit your writing style, just write your blog post with your keywords in mind, but don’t worry about inserting them into the actual post as you write. Just write.
When your blog post is done, go back and find logical places to insert your keyword. You will want to put your keyword in the title, in the opening line of your blog post, if possible, and also about once per paragraph (on average). You may have to rewrite a sentence here or there in your blog post, or rework your title, but you’ll probably save yourself a lot of time by doing it this way. By inserting keywords after your blog post is already written, you run less of a chance of hitting the dreaded “writer’s block.”
Online MLM Keyword Strategy #3: Take a Day Off from Keywords
Using solid keywords in your online MLM materials on a regular basis is truly important, especially if you are just getting your blog off the ground. However, every now and then you can and should take a day off from keywords. After all, your blog is reflection not only of your MLM business, but of yourself. So there will be days where you will want to write blogs that are a little more personal, not all business. That’s a good thing because it shows your readers that you are human. On those days, don’t worry about keywords. Just write about you and your life. Take five … it’s OK.
Online MLM Keyword Strategies
I hope these three strategies help to ease the pain of learning to choose and use keywords on a regular basis in your online marketing. Keywords are truly important, so do what you need to do to use the right keywords as much as possible … and take a day off when you need to.
Good luck and happy hunting for your keywords!
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Photo credit: http://www.flickr.com/photos/jason-morrison/ / CC BY 2.0
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