Online MLM Keyword Tracking: Can You Hear Me Now?

So you built an online MLM website or blog and people came. Yippee! Good for you.

Now you want to take the next step and find out who came and how they found you. You also want to discover whether the people who found you are from your target audience. That’s where keyword tracking and website analytics come in. They tell you which web pages and blog posts really hit home, and which ones were duds.

Google Analytics: Free and Fabulous

There are all kinds of website tracking tools out there, but if you want free and fabulous service, Google Analytics is the way to go. Setting up Google Analytics for your website or blog is easy.

Go to Google Analytics. Sign up for a Google account if you don’t already have one, or login if you do.
Follow the instructions to setup your web or blog address in Google Analytics.
Get the relevant code and follow the instructions to paste it into the relevant area of your blog or website.

Once you get all of that set up (or have your resident geek set it up for you), Google Analytics starts tracking amazing things about your online presence, including the number of visitors, referring sources, top keywords, amount of time spent on each page, most popular pages, and so on.

The Key to Online MLM Tracking: Use Your Data

Here’s where most people fall flat on their faces. They spend all their time setting up Google Analytics on their site, and then they fail to check their stats. Or, if they do check stats, it’s a cursory view that tells them whether traffic is increasing. Big whoop.

You need to dig way deeper into your analytics to get the really juicy pieces of data. For instance, it would be really simple to dig just one layer deeper and find out which keywords brought you the most traffic. So you hit the Keywords link under Traffic Sources, which brings up a list of the top keywords by which people stumbled onto your site.

Good. Now take it one step further. Click on a top keyword that interests you, maybe one that you have been really focusing on in your blog posts or website articles. Now you can really get the juicy stuff. By toggling between different views, you can find out which search engines sent you the most traffic, how many were new visitors, which page they hit the most with that keyword, how many visitors were pay-per-click versus unpaid, and so on.

Now dig even deeper. You can lengthen the date range being shown so that it shows the day you posted the relevant pages all the way to the present. This shows you a graph of how many people came to your site via that keyword over time. This also tells you how long it took for that page to “hit” the search engine, how long the page stayed popular, and whether the keyword is still popular. Compare this data with your marketing efforts to see what worked and what didn’t.

Keep it Simple

Does this seem hopelessly difficult to you? If so, don’t cry yet. It may take a while for you to figure out how to navigate around Google Analytics (or whatever tracking system you choose), but persistence will be worth the effort.

When you first get started, just keep your experiments simple. If you find a good keyword that gets a lot of hits over time, use the keywords in some future blog posts and articles. See what happens on the search engines. Then try promoting that article in a few ezine directories and social media sites. See what results you get then. Since you know the keyword already works for your site, tracking your results against specific promotion efforts, like social media, tells you how effective that marketing platform is for your site.

Make sense? If not, drop me a line with specific questions and I’ll be happy to explain more!

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Photo credit: Google-Analytics-referring-urls

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