A few posts ago I wrote about how vital it is to track your keywords so you know how people find you. I also wrote about how this is where most people fall down on the job. They set up Google Analytics or a tracking plugin on their blog, then promptly forget all about it. Aaarghhh! Why bother?
The Numbers Prove Keyword Tracking Works
I just read this great post on Bazaarblog that gives you the real math behind the value of tracking, mining, and using the popular keywords for your blog and website. In their words, using this method helps you identify the words your customers are using to find you, and then feeding those same words back to them. This does three things:
- It brings the same people back
- It brings new people who think the same way to your site or blog
- Once they are on your site, using these keywords helps everyone relate to your message.
Basically, you are using your customers’ own words to communicate your unique message back to them. You are “speaking their language,” as Bazaarblog puts it.
Check it Out for Yourself
The blog post is worth a read. It’s got some great links in it, and the statistics are absolutely amazing. It might even convince you to actually use your keyword tracking software for your online MLM business instead of just installing it and throwing away the key!
Read the post here:
Help shoppers cut through clutter by speaking their language
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