The year is starting to draw to a close, and this is always a good time to look back at what has been happening in your online MLM business, and do some thinking and strategic planning. It can be easier to take time off during the holidays, so take advantage of this to schedule some “thinking days” to look back on your business year.
Online MLM Marketing: Looking Back
In looking back on the past year, there are three things you want to note:
- achievements
- failures
- areas in which more will be revealed
To start with the good stuff, look back on the past year and see what you have accomplished in your online MLM business. Make note of major achievements, “first wins,” growth patterns, lessons learned, and shifts in attitude. These are the good things about your business that you really want to appreciate. Here’s a short list of my “goodies” just for fun:
- topped out with over 200 unique visitors per day for my blog plus steady growth
- got some really great comments and trackbacks for many blog posts
- made contact with some great prospects online
- signed some truly wonderful people in my group
- developed some useful learning resources, like Networking Times and online marketing blogs
- stopped worrying so much about what others think so long as my blog proves useful to others and me
This period of looking back is also perfect for noting where you fell flat on your face. Be honest with yourself. In what areas did you vow, swear, or otherwise promise to do something for your business, only to find that you rarely or never did? In what areas did your efforts end in abysmal failure or produce no results or even negative results? Again, a few of my own list items:
- can’t manage to post 5 times a week to this blog
- participation in too many online forums bogs me down and then I participate in none
- got banned by a couple social media sites before I realized the rules and got reinstated
- still don’t do teleconference training calls very well (I get itchy and impatient)
And then there are the “maybes”-areas of your business where the results are unclear and there is still room for experimentation. These are areas of business development that show mixed results, or where you need more time to fully explore whether your activities here will be good, bad, or ugly. There’s a lot in this category for me, and here’s a glimpse at that list:
- learning to teach others, one on one, what I know about online MLM marketing from “the beginning”
- trying to figure out just how much computer-savvy someone needs to be to do online MLM
- discovering that there is a fine line between watching my online analytics and becoming obsessed - I’m still walking the line on that one
- deciding whether I’m the crazy one or whether it’s everyone else (who else likes to get up at 3 AM to work in peace?)
Learning from Your Past Year in Online MLM
Once you’ve separated your online MLM business activities into the three categories above, go back to each item on the list and jot down any relevant “lessons learned.” Although doing this may seem redundant or obvious, you may amaze yourself at how much you learn by simply writing something out.
Taking the time to write out your lessons learned will help burn them into your brain, so that you remember them this coming year. It will also help you develop a strategic plan for your online MLM business for the coming year, which I’ll talk about in an upcoming blog post.
So go ahead, dive in, scribble some stuff down, be honest with yourself, acknowledge the really good stuff, admit to the really icky stuff, and allow room for works in progress that may be transform from ugly ducklings into beautiful swans. You will amaze yourself regardless!
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Photo credit: http://www.flickr.com/photos/renaissancechambara/ / CC BY 2.0
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