Five Principles of MLM Success from Ana Gabriel Mann
Don’t hit on people.
Do not pitch-answer questions instead.
Be realistic. Do not make pie-in-the-sky claims.
These are five principles of growing an MLM business from one of my very successful upline MLM sponsors, Ana Gabriel Mann. I couldn’t agree with her principles more, especially when I apply it to the niche of online MLM marketing. Of course, these principles apply to every method of MLM marketing, but because online MLM marketing is just starting to mature, these principles crucial.
Online MLM Marketing is Education
Ana’s background is in education. She has two master’s degrees and has been a university professor, so it’s not surprising that her principles of MLM success are basically about education. Having been witness to the kind of three-way calls Ana does with prospects, I can say that she definitely sticks to these educational principles. She never hits on a prospect. She teaches, and only to people who ask to learn.
How do these principles apply to marketing an MLM business online? Exactly the same way. If you look at the people who are successful at building a truly passive income stream from an online MLM business, you will see that they are educators. They teach. They answer questions. They offer prospects a realistic picture of what “working the business” looks like.
Each of these principles are so important for success in online MLM marketing that I’m going to dedicate a blog post to each of them. This blog post is dedicated to the first principle, “Don’t hit on people.”
Don’t Hit on People to Build Your MLM Business
Here’s what Ana says about hitting on people: “I don’t believe in the ‘hitters club’ but rather find that ordinary people are the glue of real networks. It’s the little guy who needs $500 to $2000 extra a month that this company is built on.”
In a physical setting, “hitting” on people usually means you talk about your business to anyone standing within three feet of you - the “three foot rule.” In an online setting, hitting on people means building online relationships with people only so you can tell them about your business. If you join a forum and all you do is post business opportunity ads, then you are hitting on people. To be a useful member of an online forum, you need to answer other people’s questions, pose thoughtful questions of your own, take surveys, and offer up juicy tidbits of useful information that other people can really use. Do you see the difference?
The successful online MLM marketers educate first. These people write educational articles. They post educational blogs. They answer questions in online forums. They offer educational webinars. They write and give away ebooks. They give always and first.
By doing the same, you demonstrate your MLM expertise through your online presence. Once you have done so, people will be attracted to click on your blog or website links. That’s how you avoid hitting on people online. This is not a baseball game, and you do not need a bat to build your business. You do need knowledge nuggets, words of wisdom, and a unique personality to build your MLM business online. You jive?
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