Online MLM: Search Keyword Statistics and the Two Kinds of Keywords

For online MLM marketers, the search for keyword statistics and finding the right keywords are a crucial part of the formula for success. After all, keywords are the signposts that help people find you online.

Search keyword statistics the right way and you will unearth a goldmine of keywords for your online MLM business. Have the right keywords in the right places on your MLM blog or website, and people will find you more easily. Have the right density of keywords in the right places, and search engines will rank you higher in “expertise” about that particular set of keywords.

But not all keywords are made the same, nor should they be used in the same way. That’s why it’s important to understand the two types of keywords when you search keyword statistics for your perfect set.

Online MLM Keywords: The Two Types
For you, the online marketer, there are two kinds of keywords (or keyword phrases-I used the two interchangeably) worth pursuing when you search keyword statistics:

• niche keywords
• theme keywords

Both of these kinds of keywords have their place, and should be used accordingly. Let’s take a look at these two different types of keywords and see what role each plays in an online MLM marketing campaign.

Online MLM and the Niche Keyword
These keywords are the ones that go with a small, well-defined, highly-searched, but not very competitive niche. To translate it into Google Keyword Search terms, niche keywords are the ones that have at least 1,000 searches per month and have no or low competition. If the searches for a niche keyword run 5,000 or more, it is marginally acceptable to use it even if it has average competition. Be out on the lookout for niche keywords as you search keyword statistics because they are valuable!

So how do you use niche keywords? Simple. You use them as they apply to specific articles or blog posts. Suppose your niche keyword phrase is “home-based business blog.” The way you would use this keyword is to put it in the following places in your blog post or article:

• Title (at the beginning of the title, as in “Home Business Blog: How to Write One)
• Headers within the article
• Somewhere in each paragraph (on average)

This gives your article or blog post enough “density” that the search engines will rank it quite high for expertise. If you include pictures in your post, you can also include the keyword in the caption.

Online MLM and the Theme Keyword
Now let’s take a look at the other kind of keyword that you will encounter as you search keyword statistics: the theme keyword. By definition, theme keywords are keywords that have high searches but also high competition. The good news about theme keywords is that a lot of people type in this search term every day. The bad news is that a lot of other people are already using this search term, so you have to compete against these folks.

But that’s OK, because you will be using theme keywords in a very different way than you will niche keywords. While the aim of using a niche keyword is to get a search engine to recognize the expertise of particular blog post or website article, the goal of using a theme keyword is to get a search engine to recognize the expertise of your entire blog or website.

To get down to brass tacks, here’s what it means to use theme keywords. As the name suggests, this kind of keyword will become a “theme” on your blog or website. That means that you will write a series of blog posts under the umbrella of that theme. For instance, on another blog of mine where I write about my passion for horses and country living, I use the keyword phrase “horse health care” as a theme keyword. I’ve written probably a dozen or more blog posts in this theme. Here are some examples:

• Horse Health Care: How to Find the Right Supplements for Your Horse
• Horse Health Care: Can You Do Your Own Bodywork?
• Horse Health Care: The First Aid Kit for All Emergencies
• Horse Health Care: Does Your Horse Have Ulcers?
• Horse Health Care: How to Communicate with Your Vet

Do you see how this set of keywords is a theme on my other blog? While there is a lot of competition for this keyword phrase, by using it repetitively as a them on my blog, search engines eventually begin to recognize the consistency of this keyword on my blog, and increase it’s rank.

It’s important to look for theme keywords in addition to niche keywords when you search keyword statistics. When you use theme keywords, just know that it will often take longer for the results to appear in search engine results, but they will appear over time.

If a theme keyword closely matches the topics you are going to blog about, then use it and use it liberally on your blog. These kinds of keywords need to be placed in the same locations in your blog as niche keywords … you just need to use theme keywords in many more blogs than you do niche keywords.

Make sense?

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to have future articles delivered to your feed reader. Or contact me if you want to join our MLM team. We are teaching people to dive into online MLM head first … successfully! I’m holding out for a few good people. Really.

Tagged as: niche keywords, online MLM, search keyword statistics, theme keywords