Writing about yourself should be fairly simple because no one knows you better than you, but many people find writing about themselves very difficult.
The problem is that we know so much about ourselves that we don’t know what to write. And when it comes to our online MLM websites and blogs, should we write about our business, our personal lives, our kids, or what?
What Goes on the “About You” Page?
One very smart man (Chris Brogan, of course), posted a blog a while back about what should go on a person’s About You page. He listed a bunch of ideas and also a bunch of questions to think about. He also suggested that all online marketers needed to re-evaluate their About page, and probably rewrite it.
So I did. I actually wiped the slate clean on the old version and started from scratch. Based on Chris’ advice, I wrote about:
- who I am in the online MLM world (pioneer)
- the state of the online MLM world (needs improvement)
- my mission (to improve the quality and quantity of online MLM)
- a little bit about my life in the boonies (earning a steady check despite living in a town with more cows and horses than people)
- what I’m looking for (a few good people who are pioneers, too)
The most important part of what I wrote on my About page is the last part: what I’m looking for.
Chris Brogan says this is the most crucial piece that people leave off their About page. You can tell people all kinds of stuff about you and MLM and your business, but if you never tell prospects what you actually want, they won’t know.
Want more business builders? Put that on your About page. Want more people to get healthy eating your product? Add to your About page. Want to save the world with your company’s philanthropic program? Post it to that About page. Whatever you want, don’t be afraid to put it up there. That way, love it or hate it, at least people will know what you are all about.
And don’t forget to include a call to action. Once you’ve stated what you want, tell people what they should do if they want to respond to your proposition. Should they email you? Download something? Call you? Follow you on Twitter? Whatever it is, spell it out clearly.
Does that give you some good ideas on how and why you might want to restructure your About page? Hope so. Now go for it!
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