I scare a lot of people who ask me for tips and help for their online MLM business. I don’t mean to scare them, but sometimes the truth is scary.
For instance, the truth about what it takes to develop a visible and interesting online presence can frighten people. So can the truth about how many hours it takes to ramp your knowledge and climb up the learning curve.
But I’d rather scare you than lie to you.
The Truth About Online MLM
The online world can be vastly different from the “real world,” but in some ways it is very similar. Remember in the old days when you used to “paper the town” to establish a presence for your MLM business? You might run ads, hang flyers, mail out tapes, and work trade shows?
Well, you do the same in online MLM, only you don’t “paper” the town, you spread the word about your business digitally. You blog, comment on other people’s blogs, submit articles, join online forums, and work social media platforms. It’s the same as papering the town, only in electronic form.
And, it takes just as much time and effort to get known in the online world as it did to “paper the town” in the old days.
The Bottom Line About Working an Online MLM Business
At the end of the day, the division between people who truly want to work their MLM business and those who don’t is still there, online and offline. The ones who want to create a truly passive ongoing income stream know that it takes consistent effort over a number of years to achieve the end goal. And they are ready to put in the sweat equity.
Those who just want to work MLM as a sideline business or like the business for its social aspects will find the effort required scary, horrifying, and way too much work. They don’t want to get their hands dirty.
What Does it Really Take to Do Online MLM?
So what is it that so scares people who ask me for help? Well, I’ll give you the list I give to just about everyone and you can see if it scares you. There is no “secret formula,” just varieties on the same theme. For the list below, you can either do it yourself, or you can pay someone to do it for you. Just be forewarned that if you pay someone to do it for you, it will cost you quite a bit, $250 per month and up. So here’s what it takes:
1. Establish a home base: A blog is the easiest way to create a home base. Here is where you talk about whatever you are passionate about that relates to your business, whether it’s the products, the passive income, or both. Post a minimum of once a week to your blog, and with good stuff, too. No filler junk. Write quality content or no one will read your blog.
2. Ping Your Blog: Pinging is a way to alert blog search engines like Technorati that you have a new blog post. Every time you post a new entry to your blog, use a service like Pingoat or Pingomatic to “ping” your blog.
3. Submit to Article Directories: Submit your best blog posts to article directories. Be sure to follow their editorial guidelines closely to avoid rejected submissions. If you only have time to submit to a single directory, go with EzineArticles. They have enormous traffic. Their editorial guidelines are tough, but if you follow them to the letter you WILL get a lot of traffic from your submissions.
4. Feed Your Blog to Social Media: Whether you do this manually or use an automated service, send a feed of your blog to social media platforms like Twitter and Facebook. This tells people in your social media circle when you have a new blog post, and helps spread the word about your business.
5. Feed Your Social Media Circle: At least once a week, add friends or followers or buddies to your social media circle. Whether you ask for a recommendation on LinkedIn or follow new people on Twitter, increase your online “reach” weekly.
6. Always Look for New Keywords and Niches: At least once a month, use a tool like Google Keyword Search or Twitter Search to look for new keywords or niches. A good keyword phrase in the Google tool has at least 1,000 hits and low competition. On Twitter Search, search for new hashtags (#) that relate to your business. Once you find a new keyword or hashtag, incorporate these into your blog posts or tweets.
7. Check Your Stats: On a weekly basis, check your stats using Google Analytics or some other traffic statistics tool. You want to look for spikes in traffic, and then determine what caused the spike. Was it a particularly good blog post or a blog title that really struck a chord? Did you make a special offer? Did you finally gain some “critical mass” on a social media platform? If you don’t check, you won’t know what’s working, so you’re basically flying blind. So take the time to check … it will keep you from wasting time on stuff that isn’t working.
Online MLM and the Truth: Did I Scare You?
Well, did I? I hope not. But as I said, I’d rather scare you than lie to you about what it takes to be found online. It’s not that bad, is it? There are 7 items on a single list. It’s also what any successful online MLM business builder will tell you on a forum or if you email them for help. There are no secrets. There’s just straightforward effort … smart effort. It takes 7 to 20 hours per week to get your online MLM business up and running, and generating passive income. The level of effort is no different than offline MLM. It’s the truth. Honest.
Make sense?
If you enjoyed this post, please consider leaving a comment or subscribing to the feed to have future articles delivered to your feed reader. Or contact me if you want to join our MLM team. We are teaching people to dive into online MLM head first … successfully! I’m holding out for a few good people. Really.
Photo credit: http://www.flickr.com/photos/orcmid/ / CC BY 2.0
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By simply working the MLM genealogy leads, an MLM business owner has the potential to create a rather large network. Help Online
Hi Stephanie
this is valuable information and i really like your approach.
Hi Charlie … glad you liked it and appreciate you dropping by! Cheers, Stephanie