An online MLM business is all about the freedom of working for yourself. But if you want to truly succeed in your MLM business, you have to understand that ultimately you work not just for yourself, but for three different sets of people.
Who are these three sets of people?
- your group (includes upline and downline)
- your company
That you work for yourself is easy to understand. You work your MLM business so you can enjoy the time and money income afforded by a passive income stream. That’s the “take” part of your business.
But what about the “give” part of your business? You’ve probably heard about the practice of “tithing,” or giving back in various spiritual practices. Tithing forms a karmic circle where what goes around comes around. What you give comes back to you tenfold. It’s a basic tenet in many spiritual practices … and it works just as well in any online MLM business.
The “Give” Part of Your Online MLM Business
So if working for yourself is the “take” part of your business, working for the good of your group and the good of your company is the “give” part of your business. And anything you give from your business will come back to you in some positive form.
What does it mean to work for the good of your company and your group? Giving can take on a lot of different forms, but when it comes to online MLM the giving is often more specific.
Since many people in your group, meaning both in your upline and downline, may be interested in working their business online, giving often means sharing your knowledge with these people.
Educating Your Group about Online MLM
Educating your downline is a “no brainer,” since that’s the way any MLM business is structured: you can’t succeed unless the people you sponsor succeed. But because online MLM skills are still fairly rare at this point, giving to your downline may mean reaching down many levels in your group and helping even those people who are so far down in your group as to be out of your pay level. You may need to do this because these people may have no other upline to help them with online marketing.
Educating your upline, and other parts of your upline’s group, may be a little more difficult to wrap your mind around. After all, your upline is supposed to educate, train, and guide you, right? But, many upline folks have been working their MLM business in a more “traditional” way (via 3-way calls and hotel meetings) and may not be able to help you. So you have to help them. If you have pioneered online MLM marketing methods that are working for you, then it’s always a good practice to “give” this knowledge with those in your upline who are interested and open to new ideas. By educating them, you help your entire group … and you gild your MLM karma, so to speak.
Giving Back to Your MLM Company
Then there’s your company, which can be a dicier proposition altogether. Why? Because MLM companies are struggling hard to come to terms with the brave new world of online MLM. The online world is difficult for our parent companies to police, yet police it they must or they risk infringing on all kinds of rules from the FTC to the FCC to the FDA.
The result is that many parent companies are cracking down on people doing online MLM by laying down such stringent regulations that the average newbie can’t afford to work his business on the internet. If you have success and experience with online MLM, it becomes your job to educate your parent company on the benefits of doing business online … and perhaps negotiate some solutions that both allow the company to remain in compliance with federal laws AND allow newbies to go online with their businesses.
For instance, my parent company at one point instituted just such a stringent rule. I took part in an active campaign to change this rule by sending in a lengthy letter detailing the reasons this rule would not only be unenforceable, but ultimately inhibit the growth of the company. The company eventually repealed this rule and we all breathed a sigh of relief!
Online MLM Folks are Pioneers
Whether you want to be or not, if you are working your MLM business online then you are a pioneer. As such, you would do yourself a favor by sharing your pioneering knowledge with your group and your parent company. It even means sharing your knowledge with cross-line folks who ask for your help.
But are you giving away the farm with all of this sharing? People often ask my why I share my online “secrets” so freely with others. The answer to that is easy:
There are no online secrets. Truly.
There’s only a learning curve to be scaled and experiences to be had. Join any online forum about MLM or online marketing, and those who understand the art of giving will easily share their knowledge with you.
If you are one with such knowledge, then pay it forward to your group, your company, and anyone who asks. Your business will flourish as your giving comes back to you tenfold. I kid you not!
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