Where Do Your Readers’ Eyeballs Go?
If you’ve got an online MLM blog, you’ll definitely want to check out some of the new revelations about how people read online materials from the Eyetrack III folks. Yup, like the name implies, these folks track eyeballs, or how people move around a web page. They “tracked” the eyeballs of 46 people as they followed a mock news website and watched real multimedia content.
Read The Best of Eyetrack III: What We Saw When We Looked Through Their Eyes here.
When you think about the revelations in the article, a lot of it is “Well, duh” but still worth the read. In other words, it is common sense stuff that’s verified science, but it’s stuff that most of us never think about.
Some Eyetrack Data
For instance, consider this one: if you want people to really hunker down and read something carefully, use smaller type, but if you want them to just scan the text, use a bigger font. It makes sense, but you don’t often think about it, right?
Here’s another one: the upper left hand portion of a page gets the most initial attention, with eyeballs hovering there for a while before moving toward the right. There is a nifty little map of how most eyeballs track on a website in the full article.
How long do you have to catch the attention of a reader with a headline on a website? Less than a second. Zowie, that’s short!
Also, when people look lower down on a web page, they typically look for something to grab their attention. Everything else is a quick scan. If they see a headline that grabs their attention, they’ll stop and hover, otherwise, it’s a continuous scan.
And here’s a biggie: navigation links placed at the top of the website performed better than navigation placed anywhere on the website.
The article is definitely a brain tickler and a must-read for anyone interested in really developing a serious online presence. Check it out.
Here’s the link to the full article again.
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Photo Credit: Looking at the Future
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