Your High School Teacher Was a Saleswoman
Everyone is always trying to sell someone on something. For instance, early this morning I tried to sell my shivering recalcitrant Chihuahua on the idea that going outside to use the facilities was a good idea. My sales pitch failed until I found the dog treats and took them outside with me. Food won out over cold. Success! What a good saleswoman I am, at least to my dog!
Your high school teacher was also a saleswoman. Whether or not she was a good one, I have no idea, but her job was to sell you knowledge. Or at least sell you on the idea that knowledge was good to have.
We sell everyday in all kinds of subtle ways. For instance, I recently went on weekend road trip with my friend. When she asked me where I wanted to eat, I said, “Doesn’t matter, I’ll eat anything.” Now that sounds like a pretty moderate statement, but looking back I realized that I was trying to sell her (and myself) on the idea that I’m an easy traveling companion. That’s pretty subtle, but it is an example of sales.
So if you think that you can’t sell, or you don’t want to sell, think again. See if you can find examples in your life where you are selling, even if you are unaware of it. Whenever you try to get people to like you, you are selling yourself. When you coax your children to eat a full breakfast, you are selling. When you smooth ruffled feathers between friends, you are selling.
Still think you can’t or don’t sell?
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Photo credit: Listen to the teacher
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