7 Ways to Get Some Stuff to Write About
This is part of the series An Online MLM Marketing Roadmap.
If you’re sitting in front of your computer staring at a blank screen, then you’re not alone. A lot of people with MLM websites and blogs are at a loss for content. Maybe you know what you want to write but you’re still staring at a blank screen because you don’t:
- possess enough content to write about
- feel you are enough of an expert to write
- have the extra facts or ideas you need to spice up your writing
- feel you write well enough
Or, there’s always my favorite: you’re plain stuck and scared!
No problem. Most people are stuck and scared when they first begin writing content for the web, whether it be for an MLM website or just a personal blog. After all, the content is going to visible to the whole world! But don’t worry. Remember this advice from futurist and online writer David Meerman Scott:
“It’s OK to be a dork online.”
That’s right, an expert writer online says that it is OK to be a dork online. Everyone is a dork at some point. So go ahead and get it over with. Start writing stuff for your MLM blog or website.
7 Ways Get Content for Your MLM Blog or Website
The great news is that you don’t have to generate totally original content for your MLM blog or website. You simply have to add some original content. Much of what is on the internet is just rehashed and recycled information anyway. The information has just been spun a million different ways. So here are 7 ways you can get content for your MLM website or blog.
1. Write Your Own Stuff
The best time to write your own stuff is when you’re inspired about some facet of your MLM business. If you’ve just learned a great tip from a MLM training webcast or from your upline sponsor, write about it. If you are learning a new online MLM marketing skill, write about that. Any time your creative juices are flowing, write about it. Just be sure that whatever you are writing is going to help someone else. As they say in certain programs, share your experience, strength, and hope.
2. Comment on Someone Else’s Stuff
If you currently don’t have any personal experiences to share, then go find someone who does. Visit some MLM websites or online marketing blogs, and see what they are writing down. Read through their posts until you come to a post that might help someone doing online MLM marketing (including yourself). The post might be about how to ask people for business (a necessity for any business on or offline). Or maybe you’re inspired by an unusual MLM statistic or even a joke about MLM (they’ve got plenty about lawyers, why not MLMers?). Whatever inspires you, write about it. You can paraphrase what you’ve read and then add your own comments. Always give proper credit to the original author, of course, and include a link to the author’s website. Here’s an example of where I point to another MLMer’s blog post (I actually reblogged the entire post, with his permission). Some of my favorite blogs for getting ideas are:
- Copyblogger
- Best MLM Resources (Michael Lemm)
- Brian Solis
- Duct Tape Marketing
- Be the Voice
- Collective Thoughts
- Top Rank Blog
- Chris Brogan
This is just a partial list of my favorites. If you need a complete list, feel free to drop me a line and I’ll send you the whole list. Also, you can browse Alltop, which is a search engine of the top websites and blogs (with emphasis on blogs) on all topics. It’s a topical bonanza.
3. Moderate a MLM Conflict
People in MLM can be some of the most hard-headed and stubborn people in the world (if you don’t know this then you haven’t been in this industry long enough). Inevitably, there arises conflict about all kinds of MLM subjects, ranging from the best way to market MLM online to whether crossline talking is acceptable. One way to get content for your blog is to write your own views on the subject. Pull data from all sides and then jump in with your own opinion. If you’re not sure you have an opinion, then just gather data and present an informational blog post about “current debates in MLM.” The best place to discover these conflicts is in MLM forums and in the comments sections on MLM blogs. If you need help finding these issues, you can use a service called BackType to search for keywords among blog comments. You can find some great MLM forums on Ryze and Facebook.
4. Write a Book Report or an Ebook Report
Read something good recently? Write or blog about it. Whether you’ve read Ann Sieg’s latest ebook, watched a great YouTube video from Perry Belcher, or delved into John Mann’s “Go-Giver” book, write about it. Make a list of the things you’ve learned. Write a pros and cons list of the things you agree and disagree with in the book. Try out a few of the tips you learned and share your experience. You get the idea. Spin the information in your own way, and in your own voice.
5. Interview Your MLM Hero
What are the three burning questions you have about your MLM business? Write them down and then put them to your favorite MLM hero. This hero could be your direct MLM sponsor or someone way up in your upline. Your MLM hero might also be someone in a completely different business. That’s no problem. Most successful MLMers are happy to help others. I know this because I have written to a few of my major heroes with my questions and have been surprised at how many have written back to me with really helpful comments and feedback. So don’t be shy. Get on the phone or type out an email to your hero and ask your questions. Be sure to thank them in advance for their consideration. If they do write back to you and you end up using their material, then always give proper credit (such as a link back to their website). Turn whatever raw material you get back from your hero into an article or blog post, or even a series of blog posts. If the information is very innovative, you might even compare it to MLM information you read on other blogs and websites.
6. Become the King or Queen of Lists
It’s a well-known fact that people love to read lists. Articles and blog posts that include lists are the most well-read web material out there. Lists are easy to digest and make a quick read. So, write lists. Make top 10 lists of:
- best MLM resources
- top MLM blogs and website
- favorite MLM books
- most informative MLM marketing articles
- ebooks with the most practical online marketing information
- worst MLM prospects
- why you should never ________
- the best time to ________
- surprising things about MLM
- your top MLM peeves
- amazing MLM niche markets
- the weirdest successful MLM builders you know
- how you can apply ________to your MLM business
- what ________can teach you about MLM
- you know you’re an MLM addict if ________
- the list goes on …
7. You’ll Never Believe This …
Storytelling is always a great way to break the ice, especially on the internet. If you have a “You’ll never believe this …” story, then write about it. I once met an MLM hermit who went to the top of the company’s compensation plan. He never left his house and did everything by direct mail. I once saw a top MLM business builder (well-known throughout the industry) bomb a prospecting call. I heard a top MLM speaker fart on stage (really!). I wouldn’t necessarily write about every one of these stories, but if I thought the story would help someone with MLM business building or at least bring a smile to their face, I would write about. Remember, the strange and spectacular attracts attention. The article I wrote about the oddball MLM hermit who made it to the top is one of the most well-read articles out there. Amazing.
Got any brilliant ideas to conquer the blank screen? Do tell!
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